AI Insights · Timothy · January 2023
Top 5 Virtual Fitness Programs on iOS in Germany, Q4 2022
Explore the performance of the top 5 virtual fitness apps on iOS in Germany during Q4 2022, including trends in downloads, revenue, and active users.
In the fourth quarter of 2022, the top five virtual fitness programs on iOS in Germany exhibited diverse trends in downloads, revenue, and active users. Here’s a detailed look at their performance based on Sensor Tower data.
komoot - hike, bike & run saw fluctuations in its weekly revenue, beginning the quarter with approximately $66K and peaking at around $93K by the end of October. Revenue then experienced a significant drop, hitting a low of about $17K in mid-December, before rebounding to $66K in the final week. Downloads followed a similar pattern, starting strong at 11.5K and reaching a low of 4.2K in mid-December, before closing the quarter with 11.2K. Active users also displayed volatility, peaking at 773K in early October and dipping to 297K by mid-December, finally rising to 579K in the last week.
Zwift: Ride and Run demonstrated a steady increase in weekly revenue, starting at $36K and reaching nearly $50K by mid-December. Downloads were modest, with a gradual increase from 885 to 1.6K over the quarter. Active users showed a consistent upward trend, starting at 4.6K and culminating at approximately 6.7K by the end of December.
Strava: Run, Bike, Hike experienced varied revenue trends, beginning at $48K and dipping to around $24K in mid-October, before climbing to $54K in the final week of December. Downloads fluctuated, starting at 2.9K, peaking at 3.5K in early October, and closing the quarter at 3.5K. Active users remained relatively stable, with a slight dip from 178K in early October to 123K in mid-December, before rising to 161K by the end of the quarter.
Freeletics: Workouts & Fitness showed a steady revenue increase, starting at $27K and peaking at $48K in the last week of December. Downloads remained relatively stable, fluctuating between 981 and 2.4K. Active users saw a minor decline from 18.6K to 13.1K in mid-December, before rising to 21.4K by the end of the quarter.
Fitbit: Health & Fitness displayed a steady revenue trend, starting at $20K and peaking at $30K in late November. Downloads showed a significant increase in the final weeks, starting at 2.9K and reaching 8.6K by mid-December. Active users remained stable, with minor fluctuations, ending the quarter at approximately 67K.
For more detailed insights, visit Sensor Tower.
